CONTACT US

LOCATION

 

     New York - New Jersey, U.S.A   

     Taipei, Taiwan   

    NaShan District, Shenzhen, China   

U.S.A

Engineering

China

technical design

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Designing the most

production friendly

construction. High quality detail dimension and  structure to make the rendering become realistic. The CAD can be even directly

converted to

production manual.

​space design

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Terrazzo floor with white oak wood, glass room divider with open space, this new concept of dwelling gives  the space a more natural feeling.

full solid wood collection​

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Full solid wood material with traditional wood joint craft, it  brings  the

contemporary

design products to reach another level of technology.

​kitchen/bath

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Bringing the furniture design concept into  kitchen and bath products, it gives north America style K&B to a new life of vision.

indoor RTA/accent​

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Designing the best RTA products that balances

the amount of design, cost, safety, and product efficiency, as well as the smallest package and largest loading QTY.

baby/nursery

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Under the highest safety regulation, we design the best baby and kids items with functional and popular style. Also using different point of view to give the design a new vision. 

PROJECTS

-   click image for designs   -

EDUCATION

Pratt Institute
     
2003-2005
MFA, Fine Arts Department
New York, New York, U.S.A
National Taiwan College of Arts
     
1994-1998
BFA, Fine Arts Department
Taipei, Taiwan, R.O.C

WORKING EXPERIENCE

Twin-Star International, Inc.
        
2013-2015
PD&D Director - Furniture
  • Responsibility for Product Design & Development for all furniture products.

  • Leading Design Team, Engineering Team, and Project Manager & Support team.

  • Building the foundation of product development Standard Operation Procedure.

  • Reorganized project manager category and factory system for improvising project control and follow up.

  • Established internal costing system - Bill of Material and package costing analysis, investigating product cost in the engineering design stage.  

Huida Ceramic Groups, Ltd.
2011-2012
PD&D Director
  • Responsibility for international and China domestic business strategy development.

  • Conducted client sales meetings as well as merchandising meetings.

  • Established Research & Development division, ERP system, PD&D Standard Operation Procedure and PD handbook. Completed division foundation for China IPO, 2013.

  • Directed product design and sales strategy for Canton Fair and Shanghai Furniture Expo. 2011

  • Re-engineered product construction, mass production process and packaging technology resulting less than 1% damage rate. 

  • Working between China facility and New Jersey office for product development controlling and US marketing researching & design.

  • Designed vanity cabinet, acrylic laundry cabinet, bar/wine cabinet, kitchen cabinet for US and Australia market, such as Bunnings warehouse, Masco Bath, Zenith Corp., Twin-Star International.

  • Designed vanity cabinet collections, vitreous china Sink, vessel, acrylic laundry sink, sanitary ware, etc. for China domestic market.

Foremost Groups, Inc.
    
2005-2011
Senior Designer/Product Manager
  • Established Indoor furniture business for entire Home division – the lead designer base in US for Indoor furniture.  Working with VP Sales and Marketing team helped increase division annual business from $4,500,000 in 2005 to $78,000,000 in 2011.

  • Provided design concept and technical support to sales. Attending sales meetings to help clients understanding more detail about product design concept.   

  • Traveled more than 6 months annually to China, Vietnam, Malaysia facilities to directly identify issues and provide lasting solutions in product development stage and final line review.

  • Designs - More than 200 designed products sold to Target, Targt.com, J.C.Penney, Toy’s R US, Baby’s R US, Office Depot, Sam’s, Fred Meyer, Meijer, Kohl’s, Menards, Bed Bath & Beyond, Wal-Mart, Urban Outfitter, etc. including indoor furniture, home office, and home décor products. Continually achieved 3 years Target Corporation best vender award.

  • Technical and engineering support – Designed construction and production technology process for clients’ designs, such as Pottery Barn, West Elm, J.C.Penney, Muji, etc. Re-engineered packaging design not only to pass testing standard but also reduce damage rate both for mailing and store order.

  • Completed Company PD&D Standard Operation Procedure and PD handbook for company IPO 2012.

  • Established China R&D team and managed SOP to achieve the maximum of efficiency.

CV

 Est.

1992

     F

S      Y

 
 
 
 
 

CORE COMPETENCIES

Product Design

 

Strongest aesthetic education background. Professionally in the variety of furniture/home décor products. A high accomplishment furniture design from Ready to Assembly (RTA) furniture to high-end products including Indoor/Outdoor, Kids/Nursery, and Kitchen & Bath furniture.

General Management

 

Proven ability to manage multiple projects through product life cycle from concept to delivery while meeting aggressive schedules and budget, proven handling ability record- more than 50 projects and more than 180 items simultaneously. Establishing Product Development Process, Standard Operation Procedure, PD handbook, Engineering and production drawing regulation handbook, Production controlling system for R&D team.

Oversea Manufactory Controlling

 

Factory evaluation and a detail-oriented Sample inspection. Helping oversea factory to elevate their technology for special product, construction, or design requirement. Identifying issues and provides lasting solutions. Working with factories to help US team to achieve the best result in product development stage.

Product

Technical Design

High knowledge of product construction, cost analyzing, safety standard, and production process to design the best products for production friendly and economic result. Professionally in regular RTA furniture, easy assembly or no tool assembly construction. Well known of third party tests, for all indoor furniture, Kids furniture, Baby furniture, Baby Crib, etc. Proven detail Bill of Material analysis.

Sourcing and merchandise

Stronger sourcing ability and network in China area, especially in hardware parts, electrical products, furniture LED light for existing goods or new parts development. New factory evaluation and audit, including future quality control and assurance.

WELCOME TO
Frank

Sheng-Feng Yeh

Design studio

~ the freelancer for U.S./China ~

With over 25 years of aesthetics and experience of product design and industrial technology, Frank has designed hundreds of products which are currently being sold in both the US and China markets, creating the goal of Global Furniture Solution Source for Design, Technology, Marketing, and Manufacturing consultant.

 

Working Experience of Key Account

Heritage Baby Products, Inc., HolyRing Furniture, Pottery Barn, West Elm, Muji, Twin Star, Masco Bath, Twin-Star International, Zenith, Best Buy, Costco, Sam’s Club, Walmart, Office Depot, Stables, Meijer, Menards, Toys “R” Us, Babies “R” Us, Target, Target.com, J.C.Penney, Fred Meyer, etc.

© 2017 by FRANK SHENG-FENG YEH Design Studio